Topline Naturals
Brand development • Logo design • Illustrated labels
Topline Naturals stands out as the sole equestrian care brand in the market that is certified as organic, setting it apart from its competitors. When tasked with creating a logo and packaging that would truly embody the brand's commitment to using organic ingredients and promoting sustainability, my goal was to design a contemporary look and feel which would set the brand head and shoulders above its competitors and evoke a sense of luxury. To achieve this, I carefully crafted a packaging brand system that not only ensured a sense of cohesive visual consistency across the entire product range but also incorporated hand painted illustrations of the key ingredients for each of the products.
